Valentine’s Day served as the launch date for KeyScan, a keyboard that includes a built-in scanner. To suit the mood of the day, the campaign featured a love affair between a keyboard and document scanner. KeyScan chose Market and Main Media to help share this love story with shoppers.

The direct response television (DRTV) campaign was initiated as a two-week test in five markets. Market and Main Media matched KeyScan shopper profiles to cable network viewers. Those networks delivering the highest composition of prospects were used for the test campaign. Following the two-week test, product sales will be analyzed against programming and time periods. This evaluation will be used to get the biggest sales return out of subsequent media schedules.

The KeyScan KS810-P combines the best features of a full-function keyboard with a high-resolution scanner. Giving the user control of resolution, color and file size, KeyScan easily scans photos and documents right into your computer. Creative for the campaign was developed by The Basement in Indianapolis.

Keep your eyes on this steamy love affair, and visit the KeyScan website to see the product in action.

Image courtesy of KeyScan.