The radio industry is dependent on in-car “drive time” listeners. New in-car technology is changing how drivers use radio and could impact terrestrial radio ratings. In addition to pre-set buttons on the dashboard for local radio stations, your future pre-sets will include Pandora, your mobile device, or any web-based content.

Terrestrial radio stations have lost the in-car monopoly they once enjoyed. Watch this great video of Mark Ramsey interviewing the founder of Livio Radio:

The Future of Radio in Cars from Mark Ramsey on Vimeo.