The latest issue of The Hub Magazine features an article by our own Steve Abdo, Vice President and Director Strategic Planning.   In the magazine, Abdo recaps a new study from our insights group called “Balance and Building Loyalty.”

We all face conflicting demands for our time that can strain our relationships and cause stress.  Brands and retailers have an opportunity to help shoppers on their journey to a more harmonious life that balances relationships, health, work and environment.  By helping shoppers achieve balance, marketers can develop trust and passion.  This can result in shoppers being more loyal to the retailer and brand.

Read the complete article in The Hub Magazine.