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Local TV Social Influence Rankings: Chicago
05 Jan 2012 Posted by Brian Spencer
Local media outlets have always had authority in their markets. With the advent of social media, this authority can now be quantified with tools like Klout. Klout measures influence with data like the number of Twitter followers and the number of times those followers pass-along (re-tweet) a message.
Social influence scores will not replace the traditional currency of Nielsen audience data, but it is an interesting supplement to inform advertisers about the influence that each station has with viewers. This example shows the social influence of the major network affiliate stations in Chicago. WMAQ has taken a clear lead in the market through a larger number of active Twitter followers.
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Video: Augmented Reality App for Valpak Coupons
29 Mar 2011 Posted by Market and Main Media
The Junaio app displays Valpak coupons by pointing your phone at stores. You may also search for offers nearby and redeem the coupons through the Valpak site. Add this to your list of apps and devices that are influencing shopping behavior. Watch this video to see it work.
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New Video: The Constantly Connected Shopper
14 Feb 2011 Posted by Brian Spencer
Shoppers are spending more time than ever researching online before they shop offline. Recent data from Google shows 51% of shoppers are researching products online before they visit a store and 70% of smartphone owners use their phone in some capacity to help them shop.
Marketers need media plans which include these digital touch points. Watch this video from Google of real shoppers talking about their digital shopping tools:
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2D Barcodes Jump from Advertising to Fashion
17 Dec 2010 Posted by Brian Spencer
2D barcodes have been all-over print and outdoor advertisements this past year. We even included one in this advertisement for Firestone Building Products. We might leapfrog this technology with something else to connect the offline world to digital real estate, but until then consumers are having fun placing 2D codes in unexpected places. Check out this video for making a 2D barcode scarf to get a taste of this trend:
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Digital Ad Spending To Overtake Print In 2010
14 Apr 2010 Posted by Market and Main Media
U.S. advertisers are expected to spend more on digital media than on print in 2010, according to a study by Outsell. The company surveyed more than 1,000 U.S. advertisers (B2B and consumer) in late 2009 and based on the results, predicts a 9.6% surge in digital media advertising for 2010 that will shift the balance in favor of digital. Collectively, those interviewed expect to spend $368 billion in 2010; an estimated 32.5% of which will be allocated to digital media (email, video advertising, display ads and search marketing) while only 30.3% will go to print.
Though the study’s lead author, Outsell vice president Chuck Richard, says “it’s a watershed moment” for digital, he also maintains that, as the economy rebounds, print may see a corresponding resurgence. In terms of mobile marketing, Richard notes, “it’s time for a reality check.” He contends that this channel has “not yet proven its effectiveness.” Indeed, mobile ad spending is expected to drop 16% this year.
U.S. advertisers are expected to spend more on digital media than on print in 2010, according to a study by Outsell. The company surveyed more than 1,000 U.S. advertisers (B2B and consumer) in late 2009 and based on the results, predicts a 9.6% surge in digital media advertising for 2010 that will shift the balance in favor of digital. Collectively, those interviewed expect to spend $368 billion in 2010; an estimated 32.5% of which will be allocated to digital media (email, video advertising, display ads and search marketing) while only 30.3% will go to print.
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