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Keeping Up with Cable TV Cord Cutters
27 Jun 2011 Posted by Market and Main Media
Cord cutting – the act of dropping your cable subscription – has been an upward trend over the past few years. In May 2011, wired cable reached its lowest point since 1989 with only 60.6% household penetration. Cable programmers are scrambling to stop the bleeding with services like HBO’s GO app which gives subscriber online access to past episodes.
In reality, “cord cutting” may be a misnomer as users are really just shifting subscriptions to satellite and Internet subscriptions like premium Hulu accounts and Netflix. Media habits around feature length movies are especially altered by internet subscriptions. For example, this Bloomberg video demonstrates that box office sales may be taking a big hit from Netflix.
Marketers need to take steps to keep up with cord cutters as they switch from traditional wired cable.
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