03 Feb 2012 Posted by Market and Main Media
Our Indianapolis office overlooks Monument Circle, so the team there has had front row seats to all of the Super Bowl party action. They have graciously agree to give us the inside scoop about working so close to the biggest party in the world of sports:
Q: What kind of activities are going on in town that people have seen or done?
A: Everyone is drinking and/or zip-lining.
Q: How is any work getting done?
A: We run out of the office, get on a TV show, and then run back to check e-mail. Although we already bumped into a client in Super Bowl Village, so we think the jig is up.
Q: Any celebrity sightings yet?
A: We’ve seen Al Roker, Ann Curry, Adam Levine, Gym Class Heroes, Jimmy Fallon……and Ryan Gosling!
Q: Could you put in a good word for Cleveland?
A: We really think those Cleveland tourism videos on You Tube are holding you back! But we will see what we can do.
Q: Will anyone be at work on Monday?
A: Depends on what time Peyton Manning’s party breaks up after the Giant’s big win!
18 Feb 2011 Posted by Brian Spencer
The TV industry gives marketers more than one Super Bowl per year. We’re often blind to these opportunities because they don’t receive the same fanfare as the NFL.
For example, February is the biggest blind spot for sports fans, as you can see in this chart from a previous post. But in the world of motorsports, February is Super Bowl season. Every February the best drivers show up for the richest and most prestigious NASCAR race, the Daytona 500.
Check out these stats from the top 10 markets for the Daytona 500:
The numbers look even better when you consider viewership by specific audience segments. For example, among men in Charlotte who can change the oil in their own car, the Daytona 500 has 80% of the reach of the Super Bowl (Scarborough research). If you’re a brand selling automotive parts, then this means you can have a big impact, with less waste, to a targeted audience.
Many other TV events attract huge shares of specific demos or geographies: award shows, season finales, tournaments, playoffs, and more. Do some digging to discover which events resonate with your shoppers.
Nothing beats the Super Bowl for total national reach. But for certain markets and demos, you can have a modest budget reach a large percent of your shoppers.
04 Feb 2011 Posted by Carol Howell
Sunday’s game will include lots of unusual celebrity ad appearances. Which ones are you most looking forward to seeing?